Design Philosophy
I add the fun in functional.
As a Creative Technologist, I merge art and technology to create immersive experiences across physical and digital spaces.
Most of my projects begin with “What if?” It’s how I take a brief and turn it into something that stands out. It’s a question used across creative industries to spark new ideas, and for me, it’s where the real design work begins.
Art history, video games, and entertainment influence how I design. I look to art history for visual ideas and style. It sets the tone and defines the overall look of a project. I pay close attention to how past aesthetics resurface and evolve. Games and entertainment shape how I think about story and mood. They show how visuals create atmosphere and emotion.
These references allow me to approach each project with originality while staying aware of current design trends.
As a creative lead, I focus on visual storytelling that draws people in, while my interaction design background keeps the “what if” ideas grounded in function.
Work Experience
Digital Media Designer
- Created original digital media assets—including graphics, video content, and branded visuals—to showcase campus life and support storytelling initiatives.
- Utilized Adobe Creative Suite and project management tools to create optimized digital assets in collaboration with marketing and web teams.
- Enhanced the college’s digital presence, increasing visibility and attendance for campus events, student clubs, and athletic events.
Branding & Packaging for Consumer Products
- Contributed to a logo rebranding project, involving logo design, mood board creation, style guide development, and competitive analysis.
- Applied 3D prototyping tools to explore innovative packaging concepts for consumer products.
- Conducted design research to inform the rebranding of core character identities.
Digital Marketing Manager
- Led strategic digital campaigns that increased engagement, sales, and merchandise revenue.
- Collaborated cross-functionally to optimize artist visibility.
- Designed campaign visuals, banners, and promotional graphics for global releases.
Graphic Designer & Web Manager
- Designed graphics promoting iconic Sunset Strip live shows.
- Managed the venue’s website, ensuring content was current and ticket links remained accessible.
- Created flyers and digital assets aligned with artist branding for weekly events.
Skills
Design
- Adobe Creative Cloud
- Procreate
- Figma & FigJam
- Packaging & Product Design
- Style Guide Development
- Prototyping & Wireframing
- Art Direction
Development
- HTML5, CSS3, JavaScript
- Bootstrap 5
- PHP & WordPress Development
- C, C++, Python
- Responsive Web Design
- Local Development & Version Control
Marketing
- Campaign Strategy
- Content & Asset Management
- Email Marketing
- Community Building & Engagement
- Social Media Planning & Scheduling
- Performance Metrics & KPI Analysis
Education
Santa Monica College
Degrees
- B.S. in Interaction Design
- A.S. in Computer Science
Certificates
- Graphic Design
- Web Design Essentials
- User Experience Design Essentials
Interests
Music
- Heavy Metal
- Rock n' Roll
- Classic Rock
- Oldies
- Video Game Soundtracks
- K-Pop
Games
- Narrative Single Player Games
- God of War
- The Witcher
- Batman: Arkham City
- Monster Hunter
- The Sims
Art & Hobbies
- Vintage Art
- Lettering
- Graffiti Art
- Nail Art
- Scrapbooking
- Cardmaking
- Cosplaying
★ Career Highlights ★ Career Highlights ★ Career Highlights ★ Career Highlights ★ Career Highlights ★ Career Highlights ★
Warner Bros. Discovery
Packaging & Branding for
Consumer Products
Spring 2024 Intern
Nuclear Blast Records
Digital Marketing Manager
2019–2023
The Whisky A Go Go
Graphic Designer &
Web Manager
2018–2019
