Hi, my name is Princess. I am a UI/UX Designer
As a UI/UX Designer, I have a background in digital marketing and social media management, alongside extensive experience as a graphic designer. I’ve developed a deep understanding of user behavior, visual aesthetics, and efficient communication strategies through these roles. Leveraging skills from each discipline, I create cohesive and impactful design solutions that balance aesthetics with functionality.
Case Studies
Crafting A Cohesive Portfolio
Web Design / Development • Branding • UI/ UX Design
To showcase my broad experience and various skills to specific audiences, I designed my portfolio website with subdomains for each discipline. To ensure a cohesive narrative, some UI/UX methodologies I used included user research, information architecture, wireframing, SEO optimization, and responsive design.
Playback: A Smartwatch App Concept for Music Discovery
Wearable Technology • UI/UX Design
Playback is a smartwatch app concept that highlights daily rock album anniversaries. Users can quickly browse past releases and listen via Apple Music. Designed with watchOS guidelines in mind, it uses microinteractions—notifications, smooth scrolling, and tap-to-play—for a simple, glanceable, and intuitive music discovery experience.
Some Brands I Worked With
Warner Bros. Discovery
Branding and Packaging for Consumer Products Intern
(Spring 2024)
Nuclear Blast Records
Digital Marketing Manager
(2019-2023)
The Whisky A Go Go
Graphic Designer & Web Manager
(2018-2019)