FALLUJAH

Empyrean

Release Date: September 9, 2022

Fallujah is an American technical death metal band from San Francisco, California, formed in 2007. Fallujah has toured with acts such as The Black Dahlia Murder, Carnifex, Thy Art Is Murder, Dying Fetus, Between the Buried and Me, and The Contortionist. In my role as a Digital Marketing Manager for Fallujah, I led the marketing efforts for their highly anticipated album “Empyrean.” My mission was to craft a strategic and immersive online campaign that would resonate with the band’s devoted fanbase while expanding their reach to new audiences.

I orchestrated social media graphics and posts for each waterfall single leading up to the album release, in addition to uploading each accompanying music video or visualizer on either Fallujah’s official YouTube channel or Nuclear Blast’s official YouTube Channel.

LANDING PAGE

Each album campaign I worked on had to be accompanied by an HTML/CSS-based landing page for the album’s release and pre-order. I collaborated with the Product Manager, Graphic Designer, Fallujah, and management to align the page design with the album’s branding and promotional strategy. To maintain engagement and excitement, the landing page had Digital Service Provider (DSP) links that were manually updated with each waterfall single release.

As the album’s full release approached, I updated the landing page to feature links to the entire album on various DSPs. Additionally, I included a section where fans could choose their preferred region and order the album from multiple Nuclear Blast regional stores. The landing page can be seen here.

SOCIAL POSTS

As the lead for the Empyrean album campaign, my role involved curating compelling content, generating teasers, music video snippets, and eye-catching graphics to build anticipation. Managing Fallujah’s presence on Facebook, Instagram, Twitter, and YouTube was crucial in fostering an engaged community. Crafting custom verbiage for each post, I ensured the language and tone aligned with the band’s unique voice and brand identity, maintaining authenticity and resonating with their audience. Additionally, I handled YouTube uploads for official music videos, lyric videos, and visualizers on Fallujah and Nuclear Blast’s official channels.

All Instagram Posts Twitter Posts Facebook Posts Youtube Uploads